naturally smitten™ officially closed its doors in December of 2019 after more than 11 years of business. Please direct any inquiries regarding purchasing naturally smitten™ to hello@naturallysmitten.com.

naturally smitten™ products are formulated for coarsely textured hair. Our mission is to educate women with type 4 hair and to provide premium products exclusive to this unique and beautiful texture. We invite you to join the movement of women who are confidently embracing their natural hair.

About Our Founder/CEO

Tasha Branham is the Founder and CEO of naturally smitten™. Tasha stopped using relaxers back in 2007. She quickly learned that there weren’t many products, at the time, that catered to her newly found hair texture. She frequented websites like Nappturality.com and Fotki where there was a community of women, whom just like her, had embarked on their own natural hair journey. She searched online for products and natural ingredients that would hydrate her hair. She found many products that were curl enhancers but, those products didn’t work for her because she, being a type 4B/4C, doesn’t have a curl pattern. She started making hydrating butters of her own and she began to sell them on Etsy.com in 2008.

Her products had achieved much success with their number one selling Hair Butter. Tasha, with her background in marketing, quickly realized that she needed to restructure and rebrand Barefruit Co. to better meet the demand of her new customer base. She started naturally smitten™ (formerly MILK + HONEY) in early 2012. This time, she would focus on creating a collection of products formulated specifically for other women who had the Type 4 hair texture, like her.

Tasha is a wife, mother, brand strategist, designer and natural hair enthusiast. She is very passionate, driven and dedicated to educating women how to care for their natural hair. naturally smitten™ has become an extension of what Tasha loves, which is encouraging women to live, learn and love their natural hair.